Visual effects artist makes epic ad to sell his '96 Suzuki Vitara
It's time to sell your car.
When Eugene Romanovsky decided to put his 1996 Suzuki Vitara on the market, he went with option (b). And he went all the way with it — creating what looks like a trailer for the best movie about a vintage Vitara ever made.
As It Happens host Carol Off reached Romanovsky in Tel Aviv, Israel.
Carol Off: Eugene, how did you manage to find some dinosaurs to get into your advertisement?
Eugene Romanovsky: Dinosaurs? You know, it's from Jurassic Park. It's from one of the movies I like.
CO: In fact, every scene is from a movie, isn't it?
CO: Why did you decide to make this ad instead of just putting it on a classifieds section or something?
CO: How do you make a Suzuki Vitara that's 20 years old look sexy?
ER: Do you think it looks sexy?
CO: Yeah, it does.
CO: So did anyone of these millions of people buy your car?
ER: I got a lot of offers. There were some people who wanted it shipped to Mexico, Brazil, United States and other places around the world. Then some guy that never saw the video saw it on the street, here in Tel Aviv. He came to me and asked me to sell it to him — and I sold it.
This interview has been edited for length and clarity. For more on this story, listen to our full interview with Eugene Romanovsky.