Troll Cakes make internet bullies literally eat their own words
Kat Thek runs what may be the world's first bakery/detective agency.
Called Troll Cakes, the Brooklyn business sends online trolls their own mean words written out in delicious icing on a frosted cake.
"I think it was just the contrast of it that I thought was so funny," Thek told As It Happens host Carol Off.
"It makes the same amount of sense to write that on someone's Facebook wall or tweet it at them than to put it on a cake. But it was a lot funnier to see it on a cake."
She got the idea after noticing a comment on country singer Dolly Parton's Facebook page that read: "Your momma be so dissapointed."
"It set me off. Not in like a furious way. In like an uncontrollable laughter kinda way, mixed with a little bit of fury. It was just an insane thing to say to somebody, especially Dolly Parton, that I couldn't really get it out of my head," she said.
"The audacity of anybody to say that to another person. And also, I was so curious what their goal was. Were they actually trying to hurt Dolly Parton's feelings? It's just so strange."
There are four options for sending a troll cake, Thek said.
You can send the company your troll's address and a screengrab of their mean remark, "and then we'll make the cake and we'll [send] it right to their home and work, and we'll include a little picture of the comment."
Or you can choose the "Troll Cake + Detective Agency" option, in which you send the screengrab and they track down the address for you.
If you just like the cakes and want to send one to a perfectly non-trollish friend for laughs, you can choose any of the options from the company's Instagram feed.
And finally, you can also choose the "Tiny Hands Special" and have one of U.S. President Donald Trump's tweets or comments memorialized in cake form and shipped off to the White House.
"Those are extremely satisfying to send," Thek said.
Thek has no idea what happens to the cakes after they're shipped.
"I bake the cakes and I can vouch that they're delicious cakes," she said. "But it does really go against good judgement I think to chow down a mysterious cake that arrives in your mailbox."
But whether they get eaten or tossed in a dumpster, she is under no illusion the cakes are changing hearts and minds.
"My goal isn't to fix anything — just to get a kick out of it," she said. "It's funny when someone embarrasses themselves by doing something mean."