CBC Program Guide

How the Kids Took Over

How the Kids Took Over

This documentary takes the viewer on an extraordinary journey into the

world of marketing to kids. Children 12 and under are the most powerful

demographic no major corporation can afford to ignore. They are

considered the most significant consumer group in western history,

influencing $600 billion dollars in spending each year. Every marketer

wants a piece of the action, and they're hitting children with an

arsenal of ads on television, in magazines and over the internet. So how did the kids take over? And is all this consumer power helping or


This program belongs to the following categories:

  • Documentary

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