Woke Washing: the problem with 'branding' social movements

Ideas

Since the invention of public relations, companies have championed progressive values as a way to sell their products. Some call this tactic brilliant PR. Others call it 'woke washing,' arguing that these companies are merely adopting the veneer of progressive values for profit or to sanitize unsavoury business practices. This episode explores the complex relationship between branding and social activism.

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