Why Alberta's "B.C. for TMX" Twitter account could backfire

Daybreak North

A Twitter account with the handle @BCforTMX is not a grassroots movement, but the result of Albertan Premier Jason Kenney's new communications strategy around energy projects. Archie McLean of Mount Royal University says while the plan may please his base, it runs the risk of backlash. He speaks with guest host Andrew Kurjata.

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