'Don't risk everything': Ontario PSA targets concussions in young athletes

Here and Now Toronto

An Ontario PSA aired during the NBA Finals Game 5, showing the signs of a concussion, and the consequences of not noticing. It's part of a campaign that came out of Rowan's Law, which seeks to train athletes, coaches and parents on concussion symptoms. It was named after Rowan Stringer, a 17-year-old athlete who died after sustaining concussions playing rugby. Gordon Stringer, Rowan's father, talks about what he thinks the ad got right.

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