Cattle producers want to take the word "meat" out of Beyond Meat veggie name

Daybreak Montreal

Some Quebec cattle producers are concerned about how a U.S veggie burger producer markets itself. The company is called "Beyond Meat" and describes itself as a "plant based meat," something they say flouts official rules on food descriptions. Kirk Jackson, a cattle producer in Saint-Anicet and the Vice President of the Quebec Cattle Producers Federation, explains.

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