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Pitch a Story to CBC Parents

Are you a parent? Are you a writer? Do you have ideas you'd like to pitch us? You're in the right place!

Please review all of the info below CAREFULLY before submitting your pitch. 

NOTE: This form is for editorial content only. PR and media pitches may not be submitted using this form.

What we’re looking for

● Our audience is Canadian parents of kids from newborn to age 10, from coast to coast.
● CBC Parents is inclusive, joyful (within reason) and relatable. We want all kinds of Canadian parents and caregivers to see themselves reflected in our content and feel welcomed and reassured. We want to help everyone who is raising kids make it through this crazy ride.
● We love funny content, but we like relatable funny, not mean funny.
● Ideas must be your own, and content must be exclusive to us (please don’t recycle content you have already created elsewhere).

What makes something a fit for CBC Parents?

● REPRESENTATION  Will it make someone who is underrepresented in parenting media feel included and represented? Is it a story that you haven't seen before that you think needs to be told?
● TONE  Is it real and authentic? Is it conversational and relatable?
● CONTENT Will it make Canadian caregivers feel supported or celebrated? Does it help solve a problem many caregivers have? Or is it simply a whole lot of fun?

If you can answer yes to at least one of these questions, then it could be a great fit!

Pitching

When pitching, please send a suggested headline and a brief explanation of the story (one or two lines is usually enough). Have a look through the site to see if you’re pitching a topic we have already covered. If so, please indicate how your pitch differs.

Additional Considerations

Any food/craft/DIY content will require a minimum of two original images.

 

 

Photography © Marcel De Grijs/123RF

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