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Stinginess: Second chance or smell of death?

3G, the Brazilian company behind the takeover of Tim Horton's and Heinz is known for its hard-nosed attention to the bottom line, right down to counting sheets of paper. Their hiring philosophy is called PSD, which stands for poor, smart, and deep desire to get rich.


Is stinginess a chance to turn a business around or the beginning of the end?


Our guests are Cristiane Correa, author of Dream Big: How the Brazilian Trio behind 3G Capital - Jorge Paulo Lemann, Marcel Telles and Beto Sicupira - acquired Anheuser-Busch, Burger King and Heinz; and Prof. Alan Middleton from the Schulich School of Business at York University.


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