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U.K. plus-size retailer doles out change room compliments

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Model Hayley Hasselhoff fronts Yours Clothing's summer collection. (Yours Clothing)

Change rooms at a U.K. plus-size retailer are telling customers just how great they look in their new outfit, but some feel the pre-recorded flattery is condescending.

According to the Telegraph, Yours Clothing, which opened doors to its newest shop in the west London town of Uxbridge Thursday, feature interactive fitting rooms that offer programmed praise to shoppers trying on clothing. The store caters to U.K. sizes 14 to 32.

"Wow, you look amazing!" is among the recorded compliments spoken in a female voice, the Telegraph reported. 

"We feel all women, no matter their size, should feel amazing and have a great experience when shopping with us," a Yours Clothing spokesperson told the Telegraph.

According to Bustle, shoppers can choose whether to play the change room's recorded message.

But Claire Cohen, deputy women's editor at the Telegraph, wrote that the last thing women want is "fake fitting room flattery."

"I don't know about you, but fake robotic flattery isn't going to make a blind bit of difference if I'm struggling to hoik up a stubborn zip, or lying on the floor to wriggle into a pair of jeans."

She argued that the programmed compliments undermine the "smiley, happy, confident models" retailers, including Yours Clothing, use in advertising. Model Hayley Hasselhoff fronts their summer collection.

Jezebel writer Kelly Faircloth characterized it as "about as appealing as a stale Crumbs cupcake."

"Don't assume plus-size woman are all weeping sadly to themselves, desperate for some generic flattery from a computer. Just give us some pretty frocks! Provide something that looks good without wheedling from a disembodied salesperson," she wrote.

What do you think of the interactive fitting rooms? 

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