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Retro revival: CBC's changing logo through the years

Last Updated: November 1, 2011

CBC's logo has been an ever evolving and sometimes controversial corporate stamp. Stylized maps framed by lightning bolts, a colourful butterfly, and several iterations of the iconic gem have come to represent the public broadcaster to viewers, listeners and readers. We've asked a panel of experts including art director Greg Durrell, designer Todd Falkowsky and Ontario College of Art and Design professor Annette Blum to comment on all of the corporate logos. They weigh in on the shift from folksy to iconic as well as branding, function and controversy.


By Duk Han Lee, Tara Kimura and Andre Mayer


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