Lustre of hosting the Olympics endures for some cities, despite challenges
Games have struggled to see as much hype about hosting as they used to — a trend now informing IOC decisions
Host cities spend years preparing for the Olympics — along with billions of dollars and a lot of political capital en route to the finish line.
That's the case in Tokyo, where the 2020 Olympic Games are now underway — a year late amid a pandemic and at higher cost than forecast, with many questioning the decision to hold them under the circumstances.
But with the world watching, organizers hope the global audience pays attention to the athletes, rather than any controversy.
"The lustre used to come from the anticipation," of hosting the Games, said Russell Field, an associate professor in the Faculty of Kinesiology and Recreation Management at Winnipeg's University of Manitoba. But these days, pre-game public attention tends to focus on "the negatives" — the problems, potential burdens and debate over promised benefits, he said.
"Once the Games start, the dissent gets drowned out," said Field. "It's not that the dissent isn't there anymore."
And some say that shift in public awareness around potential drawbacks has led to a decrease in cities looking to host the Games.
'That shiny object'
Ballooning costs, intense scrutiny and ever-increasing demands on Olympic hosts like Tokyo haven't necessarily dimmed the desire for all prospective host cities to go for the gold in future, experts say.
However, they note the Games have struggled in recent years to see as much hype about hosting as they used to, a trend that is informing decisions the International Olympic Committee (IOC) is making.
"It's that shiny object that people want to get hold of," said Richard Sheehan, a professor emeritus of finance at Indiana's University of Notre Dame, who believes there is still an appeal to being a host city.
"But the cost of doing that is extraordinarily high."
A party costing billions
For Japan's capital city, those costs come in different forms.
The Tokyo Games are believed to carry a true price tag far higher than the official cost of $15.4 billion US — which itself, is twice what was originally claimed. More than half of that is public money, according to The Associated Press.
Pointing to delay-induced cost increases and a variety of budget estimates, Sheehan believes the Tokyo Games are likely to cost "somewhere in the order of $30 billion US" when all is said and done.
The University of Manitoba's Field says Tokyo is no outlier when it comes to spending.
"No Games has ever come in under budget in modern memory," he said.
Political costs, too
There's also the political costs — including the pushback from opponents and the fallout from what happens along the way.
Yuki Shiraito, an assistant professor of political science at the University of Michigan in Ann Arbor, believes other Japanese cities are unlikely to pursue Olympic bids after what Tokyo has been through.
"Even before Tokyo won the bid in 2013, public support for holding the Olympics was lower than the other bidding cities," Shiraito said by email.
The pandemic has since highlighted the additional risks a host city can face, and Shiraito expects this will make future bids "politically unpopular" in Japan.
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"I think you will see bidding coming from cities and countries where civic opposition is harder to mount," said Field.
More generally, the IOC has seen fewer cities seeking to host a Games than in the past — such as the final pool of just two bidders that sought the 2024 Summer Games.
The trend has spurred speculation about what that means for the future of the Olympics.
Hyung-Gu Lynn — a professor in University of British Columbia's Asian studies department and one of the Vancouver university's experts on Tokyo 2020 — said the IOC has a longer-term calculus to consider when steering its course.
With fewer incoming bids, the IOC wants "take advantage of the opportunities from rich cities while they can," he said in an interview earlier this month.
Field said decisions the IOC has made about upcoming Summer Games — including those recently awarded to Brisbane, Australia — indicate an awareness of the public relations challenges it's been facing with bids and a desire to have options in dealing with them.
"What if we're not happy with the bids we have, or what if we don't have enough bids? We need to get out in front of this," Field said, describing the IOC's apparent thinking.
New approach needed
Notre Dame's Sheehan believes it's critical for aspiring host cities to take a more balanced approach when pursuing Olympic bids.
"The only way that it makes sense ... is to have the economic incentives such that people who are going to benefit have a voice in the process, as well as the overall population," said Sheehan.
"Unless you have both the winners and the potential losers at the table making a joint decision, then you're not going to come out with a reasonable solution."