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Falwell Jr. compromising pictures were in hand before he endorsed Trump: Michael Cohen

In his book released today, Michael Cohen, the former fixer for U.S. President Donald Trump, for the first time ties evangelical leader Jerry Falwell Jr.'s 2016 presidential endorsement of Trump to Cohen's own role in helping to keep racy "personal" photos the Falwells from becoming public.

Cohen hadn't previously linked pictures to Trump support until writing his new book

U.S. President Donald Trump, stands with Liberty University President Jerry Falwell, Jr. after delivering keynote address at commencement in Lynchburg, Va. on May 2017. In a new book, former Trump fixer Michael Cohen has tied Falwell Jr.'s endorsement of Trump to Cohen's own role in keeping racy photos of Falwell from going public. (Yuri Gripas/Reuters)

In his book released today, Michael Cohen, the former fixer for U.S. President Donald Trump, for the first time ties evangelical leader Jerry Falwell Jr.'s 2016 presidential endorsement of Trump to Cohen's own role in helping to keep racy "personal" photos of the Falwells from becoming public.

As Reuters reported last year, the Falwells enlisted Cohen to keep "a bunch of photographs, personal photographs" from becoming public, Cohen said in a recording, made surreptitiously by comedian Tom Arnold. "I actually have one of the photos," he said, without going into specifics. "It's terrible."

In Disloyal: The Memoir, Cohen describes thinking that his involvement in the Falwell photo matter would be a "catch and kill" — the practice of American tabloids to obtain and then suppress unfavourable stories about celebrities — "but in this case it was just going to be kill."

He later writes: "In good time, I would call in this favour, not for me, but for the Boss, at a crucial moment on his journey to the presidency."

Cohen has said that he helped persuade Falwell to endorse Trump just before Republican voters gathered in Iowa in February 2016 to nominate a presidential candidate. Falwell not only publicly vouched for Trump's Christian virtues but also barnstormed with the candidate. 

While Trump was narrowly beaten by Ted Cruz in Iowa, he soon built unstoppable momentum after winning the next contest in New Hampshire.

Exit polls after the 2016 election indicated that 81 per cent of Evangelical Christians had voted for Trump, a twice-divorced candidate who engaged in extramarital affairs and bragged about grabbing women's genitals in an Access Hollywood tape.

In the book, Cohen doesn't explicitly say that the endorsement was the favour he sought in return for his help in having kept the Falwell photos from getting out. But his account marks the first time he has linked the two issues.

Earlier this year, Cohen was quoted by CNN saying "there is absolutely no connection between the photos and my personal request to the Falwells to assist the Trump campaign."

How that comment jibes with what he's written in his book is unclear. Cohen did not immediately respond to efforts by Reuters to reach him.

Falwell responds

After this story was published, Jerry Falwell spoke by phone with Reuters. He said that "someone stole some pictures I took of my wife in the backyard. Topless. Big deal. OK?"

But he said his endorsement of Trump had nothing to do with Cohen's role in suppressing the racy photographs. "It was no quid pro quo," Falwell said. "There was no me supporting Trump because of whatever Michael was doing."

Falwell said he endorsed Trump, at Cohen's behest, because Falwell "believed that a businessman needed to run this country."

Toward the end of the call, Becki Falwell, who has not commented on the Cohen book or the photographs, could be heard urging her husband to cut short the conversation. "Hang up the God damn phone," she told him. "Hang up the phone, Jerry!"

A disgraced felon': The White House

The White House dismissed Cohen's account.

"Michael Cohen is a disgraced felon and disbarred lawyer, who lied to Congress. He has lost all credibility, and it's unsurprising to see his latest attempt to profit off of lies," press secretary Kayleigh McEnany told Reuters.

Cohen, who was convicted of campaign finance violations and other crimes, is serving the remainder of his three-year term in home confinement.

Falwell, who at the time of the 2016 endorsement ran Liberty University, stepped down as president of Liberty late last month after Reuters reported that a business associate alleged a years-long affair with Jerry and Becki Falwell.

That associate, Giancarlo Granda, told Reuters the relationship involved him having sex with Becki Falwell while Jerry Falwell watched. Jerry Falwell has denied involvement, saying the sexual relationship was between his wife and Granda only.

Falwell's departure from Liberty marked a dramatic fall for one of the most powerful figures in America's evangelical Christian movement. He was widely credited with helping persuade many Christians concerned about Trump's past to accept him as a repentant sinner.

In his book, Cohen writes that he had become close to the Falwells in 2011, once securing tickets for one of their daughters to see Justin Bieber perform. He calls the Falwells "dear friends, more like family to me."

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But he also makes clear that, as in the smaller assistance in securing the Bieber tickets, he saw the help he offered the Falwells in the photo matter as transactional — and enormously significant.

"Like the Bieber favour a few years earlier, this would have a huge impact on the 2016 election, evangelicals, the Supreme Court and the fate of the nation," Cohen writes.

"If Becki Falwell was seen half-naked by the students of Liberty University, let alone evangelicals all over the country, it would be an unmitigated disaster," he writes.

After succeeding at keeping the photos from being released, Cohen writes that he "called Becki and reassured her that the pictures wouldn't get out, but I could hear the fear and sadness in her voice. I reassured her I wouldn't let her down, and I didn't."

"There it was: my second chit with the Falwells," he writes. "In good time, I would call in this favour, not for me, but for the Boss, at a crucial moment on his journey to the presidency."

With files from CBC News

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