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Victoria's Secret opens 1st Canadian store

Victoria's Secret, a label synonymous with sexy lingerie, has opened its first Canadian outlet at the popular West Edmonton Mall.

Edmonton chosen because its mall is 'world famous'

Victoria's Secret, a label synonymous with sexy lingerie, has opened its first Canadian outlet at the popular West Edmonton Mall.

Model Candice Swanepoel cuts the ribbon to open Canada's first Victoria's Secret outlet. ((CBC))
Shoppers began lining up at 5 a.m. MT to be among the first to take a peek at the product line. By the time the doors opened at 9 a.m., about 500 shoppers were waiting to be let in — almost all of them women.

First in line was 19-year-old Tayler Ehnes from Edmonton.

"This is a big deal to us," she told CBC News.

"We wanted to be first in line, first in the store and have first selection of all the stuff."

Farther back in the line was Amanda Jess and a group of friends who travelled from Saskatoon, a 550 km journey.

"I was excited because we don't have anything like this in Saskatoon," said Jess, who has visited Victoria's Secret stores in the U.S. and shopped at the chain's online store.

Shoppers, almost all of them women, began lining up at the store at 5 a.m.
Having a retail outlet so close to home is exciting — even if it's a six-hour drive, said Jess.

"It's close; it's exciting," she said.

South African model Candice Swanepoel was on hand to cut the ribbon and answer questions about the new outlet.

"West Edmonton Mall is a world famous mall so it's a great place to start," she told CBC News when asked why Edmonton was chosen for the retail chain's first Canadian store.

She said the expansion to Canada was based on the demand for Victoria's Secret products evident in online orders and on social networks.

Three other outlets are scheduled to open in Canada. The next store opening will be at Toronto's Yorkdale Shopping Centre on Aug. 26.

Another store will open in Mississauga in September, with the third opening at Toronto's Eaton Centre in October.