New York Times calls Canada suddenly 'hip,' prompting online mockery
Article credits Canucks like Trudeau, Rachel McAdams with thawing our 'frozen cultural wasteland'
A gushing New York Times article that touts Canada as suddenly becoming "hip" is prompting a whole lot of emotion from Canucks online, ranging from gleeful boasts to feelings of downright embarrassment.
The article, titled "With the Rise of Justin Trudeau, Canada Is Suddenly ... Hip?", was published online Saturday, in the paper's Style section on Sunday, and widely shared on social media.
- Can Windsor rebrand itself as a hip place to live and work like Detroit has?
- Is Hamilton Canada's Brooklyn?
Its author, Peter Stevenson, suggests Canada has shed its modesty and politeness with the election of Prime Minister Justin Trudeau and through the popularity and influence of artists like Drake, The Weeknd and Justin Bieber.
It profiles 17 Canadians who are "making the nation cool", including Quebec director Xavier Dolan, singer Grimes and comedian Samantha Bee, while name dropping long-time cultural heavyweights like Joni Mitchell, Mike Myers and Leonard Cohen — for whom it coins the praise "coolest cat in a hat."
"The notion that our neighbour to the north is a frozen cultural wasteland populated with hopelessly unstylish citizens is quickly becoming so outdated as to be almost offensive," it reads.
"An expanse once stereotyped as the home to square-jawed Mounties and beer-swilling 'hosers' has quietly morphed into a multicultural breeding ground."
While a few online users believed the accolade and its appearance in the Times legitimizes Canada's cool cachet, many argued that we've been hip all along.
.<a href="https://twitter.com/NYTStyles">@NYTStyles</a> Canada's always been hip <a href="https://t.co/h7JXZNKLWV">https://t.co/h7JXZNKLWV</a> <a href="https://t.co/9TvRzFbHD8">pic.twitter.com/9TvRzFbHD8</a>—@lucaswisenthal
We were hip before Justin Trudeau, and we still are. <a href="https://t.co/we2xpxda5R">https://t.co/we2xpxda5R</a> via@nytimes <a href="https://twitter.com/hashtag/canada?src=hash">#canada</a>—@jordanast
Others quibbled over a few notable Canucks who were left off the Times list, providing their own suggestions ...
The paper also profiled Vice Media co-founder Shane Smith, director Sarah Polley and fashion designers Erdem Moralioglu and Tanya Taylor — who has designed clothing that has been worn by U.S. first lady Michelle Obama.
<a href="https://twitter.com/nytimes">@nytimes</a> How could you leave out John Candy—@SOOTHE_
.<a href="https://twitter.com/nytimes">@nytimes</a>: <a href="https://twitter.com/hashtag/Canada?src=hash">#Canada</a> <a href="https://twitter.com/hashtag/hip?src=hash">#hip</a>: But they missed <a href="https://twitter.com/josephboyden">@josephboyden</a> <a href="https://twitter.com/WabKinew">@WabKinew</a> eh? Ahem.—@MargaretAtwood
<a href="https://twitter.com/nytimes">@nytimes</a> Duh. Have you folks never heard of Alex, Neil & Geddy? Canada has always been cool, eh? <a href="https://twitter.com/rushtheband">@rushtheband</a> <a href="https://twitter.com/MMFlint">@MMFlint</a>—@monan_chuck
One Twitter user even argued that Canada is home to more hip politicians than just Trudeau.
Jesse Hawken, a Toronto-based writer and filmmaker, referenced NDP Leader Tom Mulcair's dance to Drake's Hotline Bling, which was featured on CBC's This Hour Has 22 Minutes.
Canada was hip long before the New York Times said it was <a href="https://t.co/Kcwk0iNOtM">pic.twitter.com/Kcwk0iNOtM</a>—@jessehawken
Some opted to employ some signature Canadian snark, playing up our stereotypes ...
Is it the plummeting dollar and the volatile resource dependent economy? <a href="https://t.co/TkL9NMeamn">https://t.co/TkL9NMeamn</a> <a href="https://twitter.com/hashtag/cdnpoli?src=hash">#cdnpoli</a> <a href="https://twitter.com/hashtag/canada?src=hash">#canada</a> <a href="https://twitter.com/hashtag/hip?src=hash">#hip</a> <a href="https://twitter.com/hashtag/JustinBieber?src=hash">#JustinBieber</a> <a href="https://twitter.com/hashtag/drake?src=hash">#drake</a>—@therhiannok
<a href="https://twitter.com/nytimes">@nytimes</a> we're very sorry about suddenly becoming hip..it won't happen again.—@LaidBackCapital
took a day or two but I finally found a rebuttal to that "Canada is Hip" NYT piece <a href="https://t.co/Idf40VgoFI">pic.twitter.com/Idf40VgoFI</a>—@andrewsampson_
... while others were just ardent defenders of Montreal and its trendiness.
If you think Canada is "suddenly" hip, you've obviously never, ever, ever been to Montreal: <a href="https://t.co/lYTffrmP15">https://t.co/lYTffrmP15</a>—@sternbergh
If <a href="https://twitter.com/nytimes">@nytimes</a> writer feels Canada is suddenly 'hip', doubt he's visited <a href="https://twitter.com/hashtag/Montr%C3%A9al?src=hash">#Montréal</a> F1 race, Jazz Fest, etc. <a href="https://t.co/n9E7tuEsyz">https://t.co/n9E7tuEsyz</a> <a href="https://twitter.com/hashtag/CoolCanada?src=hash">#CoolCanada</a>—@SandraWoodsMtl
A few Twitter users found all the outsider attention to be a little much.
<a href="https://twitter.com/mattgallowaycbc">@mattgallowaycbc</a> This constant need to be liked and accepted by the U.S. and other countries is bloody embarrassing—@bakerpocky
<a href="https://twitter.com/nytimes">@nytimes</a> NO WE ARE NOT.—@KPKyeg
And of course, there were more than a few obligatory Tragically Hip references.
The iconic Canadian band, formed in the '80s by five friends in Kingston, Ont., didn't get a mention in the article, much to the internet's umbrage.
How can NYT publish an article referring to Canada as "hip" and not reference The Hip in the text body, is this even legal—@ninehundreds
For those of us who prefer to be avant-garde, Canada is apparently now tragically hip. <a href="https://t.co/sAlQnAYFql">https://t.co/sAlQnAYFql</a>—@ChemicalEyeGuy