Long-running Back to the Future Day goes from hoax to legit
One of the internet's most annoying hoaxes, Back to the Future Day, is finally happening — For real this time.
If 1989's Back to the Future II were based on true events, Doc Brown would be landing his DeLorean time machine amongst hoverboards and flying cars in Southern California at 4:29 p.m. PT today — Oct. 21, 2015.
To mark the occasion, Universal Pictures made a video with Christopher Lloyd, who played Emmett Brown in the movie series, to promote the Blu Ray release of the trilogy.
The Future is NOW! Doc Brown has a special message just for you: <a href="https://t.co/JwLGB2qWOl">https://t.co/JwLGB2qWOl</a> <a href="https://twitter.com/hashtag/BTTF2015?src=hash">#BTTF2015</a> <a href="https://t.co/lMZEIDwXot">https://t.co/lMZEIDwXot</a>—@UniversalEnt
Lloyd and Michael J. Fox, who played Marty McFly, reunited to talk about the movie's wild predictions for a Toyota commerial.
Making up for lost time w/ an old friend. More to come in the future. <a href="http://t.co/YsFjCNc1i2">http://t.co/YsFjCNc1i2</a> <a href="https://twitter.com/hashtag/ad?src=hash">#ad</a> <a href="https://twitter.com/hashtag/ToyotaMirai?src=hash">#ToyotaMirai</a> <a href="https://twitter.com/hashtag/BTTF?src=hash">#BTTF</a> <a href="https://t.co/pm2YOOG2xZ">https://t.co/pm2YOOG2xZ</a>—@realmikefox
Even the White House has a full slate of Back to the Future day events planned.
Tomorrow is <a href="https://twitter.com/hashtag/BackToTheFutureDay?src=hash">#BackToTheFutureDay</a>! Celebrate by learning from innovators around the country → <a href="https://t.co/9ge7LdvA3R">https://t.co/9ge7LdvA3R</a> <a href="https://t.co/81dpfRoEiu">pic.twitter.com/81dpfRoEiu</a>—@WhiteHouse
And York Regional Police in Ontario and the Royal Newfoundland Constabulary had some fun with their traffic reports this morning.
Driver stopped by <a href="https://twitter.com/YRP">@YRP</a> this morning and issued ticket for Operate Vehicle With Flux Capacitor. <a href="https://twitter.com/hashtag/BackToTheFuture?src=hash">#BackToTheFuture</a> <a href="https://t.co/jipUyFfsiV">pic.twitter.com/jipUyFfsiV</a>—@YRP
We're receiving many reports of a flying Deloreon in Metro. Suspect described as older w/messy grey hair <a href="https://twitter.com/hashtag/nltraffic?src=hash">#nltraffic</a> <a href="https://t.co/aR7YaBrrHQ">pic.twitter.com/aR7YaBrrHQ</a>—@RNC_PoliceNL
We wouldn't blame you for doubting the claim that today is Future Day, however, given that this claim has already been made at least 691 times online over the past two years.
Back to the Future Day hoaxes have actually been making headlines around the world since as far back as 2010.
Great Scott! It's Future Day! In Back To The Future, Doc Brown sets the time circuits for 25yrs in the future..that day is today! <a href="https://twitter.com/hashtag/futureday?src=hash">#futureday</a>—@totalfilm
The Telegraph (along with The Guardian and Sydney Morning Herald, among others) reported in July of that year that thousands on Twitter had fallen victim to a widespread hoax perpetrated by a British website called Total Film. In an article in Buzzfeed, Daniel Dalton explains how he started the hoax when he was working at Total Film.
"The rumour spread like wildfire across the globe yesterday and generated a flurry of activity on social networking websites, with Back to the Future becoming a trending topic on Twitter and one of the most searched-for phrases on Google," the piece continued. "But Great Scott! The date was wrong."
Indeed, Total Film admitted on July 6, 2010, that it had digitally altered an image of the DeLorean's time display from Back to the Future II and then tweeted it out "for a bit of fun."
The film site also bragged in that post about how it had duped celebrities like Joe Jonas, Elizabeth Banks and Colin Hanks into retweeting the hoax image.
Producer of the Back To The Future films, Frank Marshall, just retweeted the hoax... the most high profile victim yet? http://bit.ly/bV17U3—@totalfilm
In June of 2012, the rumours that Back to the Future Day was upon us surfaced once again thanks to yet another altered image of the DeLorean's time display.
The image in question was originally posted to the Facebook page of a mobile checkout app called Simply Tap on June 27, 2012.
That same date just so happened to appear in the Photoshopped still.
"If you're like us, you fell for that Photoshopped image that claimed today was the 'future date' Doc set the DeLorean to in the film Back to the Future," wrote Mashable that same day. "Not only was the picture shared thousands of times and became a viral hit in just a few hours, it wasn't the first time the same hoax happened."
Today is the day Marty McFly arrived in the future! Too bad it's not more like they predicted in "Back to the Future" <a href="http://t.co/8QppXJ7t">pic.twitter.com/8QppXJ7t</a>—@briannablaney
Back to the future date photo just confirmed as FALSE by resident back to the future expect <a href="https://twitter.com/Jiddy_30">@Jiddy_30</a> <a href="http://t.co/Hp3eMJsP">pic.twitter.com/Hp3eMJsP</a>—@hawesd
Simply Tap's social media manager at the time told Mashable that he had altered and shared the image to promote a Back to the Future trilogy Blu-ray box set for one of his clients.
"We promoted the image fully confident in the knowledge that everyone was familiar with the original hoax from a couple of years ago," he said after the image had already been shared more than 10,000 times on Facebook. "We figured that no one would fall for the same joke twice, so the caption was deliberately replicated it word for word so people would get the reference."
If you don't believe us, watch the film. It's reportedly being screened all over the world this week because today is, in actual fact Back to the Future Day.
Fans can finally celebrate the fictional arrival of Marty McFly.
Even broken Back to the Future hoax memes are right once a civilization.—@dtipson