Cereal cafe attacked by anti-gentrification protesters

Anti-gentrification protesters allegedly attacked a cereal cafe in London with "paint and fire."

WARNING: This story contains some graphic language

This photo, posted to Cereal Killer Cafe's Twitter account, shows the damage to the cafe's storefront after 'an angry mob' of about 200 protesters attacked the store during an anti-gentrification protest. (Cereal Killer Cafe/Twitter)

A U.K. cereal cafe bore the brunt of angry anti-gentrification protesters with "paint and fire" on Saturday.

The Cereal Killer Cafe on London's Brick Lane is the U.K.'s "first speciality cereal cafe," according to its website.

Twins Alan and Gary Keery opened the store in late 2014. The cafe sells more than 120 different types of cereal that patrons can pair with over 30 types of milk and more than 20 toppings.

The cafe's popularity prompted the brothers to open a second location in Camden Market.

However, not everyone seems to be a fan of the specialty cereal seller and what they deem it stands for.

A movement called the f*** parade, which claims to be "fighting gentrification with 12 volt multi-rig street parties," staged a protest against the gentrification of East London, where the first Cereal Killer Cafe was established.

The protest was so large it temporarily blocked Old Street roundabout.

The parade started at Shoreditch Station, roughly 300 metres from the cafe. The procession consisted of four rigs and hundreds of people carrying torches, according to tweets from the movement's account.

"Reclaim East London from developers & hipsters," the movement declared.

The movement seemed to be against "cutesy boutiques and coffee shops," and claimed Shoreditch was the "belly of the beast" of gentrification. It called for "homes for everyone" over these types of shops.

The cereal cafe quickly became a target in the group's tweets.

It appeared that protesters splattered paint on the cafe's windows.

The cafe claims "an angry mob" of about 200 people attacked it with "paint and fire." Riot police were on the scene, according to the cafe.

No staff or customers were harmed during the attack.

The movement disputes the cafe's claim that children were in the establishment during the protest.

The cafe was seemingly unimpressed with the protesters' reasoning for attacking the establishment.

The cereal cafe wasn't the only storefront damaged during the protest.

Marsh & Parsons, a London real estate agency, also suffered some damage.

However, by Sunday, it was business as usual for at least one of the two establishments. The cereal bar was back to serving bowls of specialty cereals.


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