Cereal cafe attacked by anti-gentrification protesters
WARNING: This story contains some graphic language
A U.K. cereal cafe bore the brunt of angry anti-gentrification protesters with "paint and fire" on Saturday.
The Cereal Killer Cafe on London's Brick Lane is the U.K.'s "first speciality cereal cafe," according to its website.
Twins Alan and Gary Keery opened the store in late 2014. The cafe sells more than 120 different types of cereal that patrons can pair with over 30 types of milk and more than 20 toppings.
The cafe's popularity prompted the brothers to open a second location in Camden Market.
However, not everyone seems to be a fan of the specialty cereal seller and what they deem it stands for.
A movement called the f*** parade, which claims to be "fighting gentrification with 12 volt multi-rig street parties," staged a protest against the gentrification of East London, where the first Cereal Killer Cafe was established.
The protest was so large it temporarily blocked Old Street roundabout.
Due to an impromptu demo, Old Street Roundabout is currently blocked. Expect delays on all approaches. <a href="http://t.co/qyRszSWJ68">pic.twitter.com/qyRszSWJ68</a>—@TfLTrafficNews
The parade started at Shoreditch Station, roughly 300 metres from the cafe. The procession consisted of four rigs and hundreds of people carrying torches, according to tweets from the movement's account.
"Reclaim East London from developers & hipsters," the movement declared.
Four rigs, hundreds of pissed off people, flaming torches. Reclaim East London from developers & hipsters <a href="https://twitter.com/hashtag/fuckparade?src=hash">#fuckparade</a>—@FuckParadeLDN
The movement seemed to be against "cutesy boutiques and coffee shops," and claimed Shoreditch was the "belly of the beast" of gentrification. It called for "homes for everyone" over these types of shops.
Belly of the beast. Fuck gentrification, Fuck cutesy boutiques and coffee shops. Homes for everyone. <a href="https://twitter.com/hashtag/fuckparade?src=hash">#fuckparade</a> <a href="http://t.co/ubsYUjwMgd">pic.twitter.com/ubsYUjwMgd</a>—@FuckParadeLDN
The cereal cafe quickly became a target in the group's tweets.
Cereal cafe. £5 for cereal when people are starving. Fuck gentrification. <a href="http://t.co/3mVmHFnOAT">pic.twitter.com/3mVmHFnOAT</a>—@FuckParadeLDN
It appeared that protesters splattered paint on the cafe's windows.
The cafe claims "an angry mob" of about 200 people attacked it with "paint and fire." Riot police were on the scene, according to the cafe.
Tonight we were attacked with paint and fire by an angry mob of 200. Riot police are on the scene. <a href="http://t.co/GPXLmyMmuN">pic.twitter.com/GPXLmyMmuN</a>—@CerealKillerUK
No staff or customers were harmed during the attack.
Staff and customers unharmed, although children were in the cafe, mob still around so stay away from shoreditch.—@CerealKillerUK
The movement disputes the cafe's claim that children were in the establishment during the protest.
The cafe was seemingly unimpressed with the protesters' reasoning for attacking the establishment.
Unhappy with the state of the country? Why not attack a small business <a href="https://twitter.com/hashtag/smart?src=hash">#smart</a> <a href="http://t.co/gt3oL8Z4Vm">pic.twitter.com/gt3oL8Z4Vm</a>—@CerealKillerUK
We started a business to deliver an experience to cereal lovers, and have been thanked by local businesses for bringing tourists to the area—@CerealKillerUK
The mob won't win, wearing masks with pitch forks and torches, it's 2015. <a href="https://twitter.com/hashtag/hatecrime?src=hash">#hatecrime</a>—@CerealKillerUK
The cereal cafe wasn't the only storefront damaged during the protest.
Marsh & Parsons, a London real estate agency, also suffered some damage.
Marsh & Parsons <a href="http://t.co/R3LCf8k9mI">pic.twitter.com/R3LCf8k9mI</a>—@FuckParadeLDN
"Oh dear, what a shame, nevermind" <a href="https://twitter.com/hashtag/FuckParade?src=hash">#FuckParade</a> <a href="https://twitter.com/hashtag/Gentrification?src=hash">#Gentrification</a> <a href="https://twitter.com/hashtag/EstateAgents?src=hash">#EstateAgents</a> <a href="http://t.co/DjmS6ShFeV">pic.twitter.com/DjmS6ShFeV</a>—@FuckParadeLDN
However, by Sunday, it was business as usual for at least one of the two establishments. The cereal bar was back to serving bowls of specialty cereals.
Open as normal today guys, come down to see our new shopfront <a href="https://twitter.com/hashtag/makeover?src=hash">#makeover</a>—@CerealKillerUK