Nutella denies 5-year-old girl's request to have her name, Isis, on personalized jar
Ferrero Australia argues a name like Isis on a jar of Nutella could be misinterpreted
Growing up as a girl with the name Isis can't be easy these days, and it's not being made any easier by the fact that Nutella has rejected the name entirely.
A five-year-old Australian girl won't soon be receiving a personalized jar of Nutella, unlike her brother, because a department store computer flagged "Isis" as a name it couldn't print on the labels, wrote the Huffington Post.
Since September, Nutella has been running a promotion in Australia called "Make Me Yours," which encourages fans of the chocolate-hazelnut spread to personalize their label.
zomg! <a href="https://twitter.com/hashtag/mynutella?src=hash">#mynutella</a> <a href="http://t.co/4MwIY1syRd">pic.twitter.com/4MwIY1syRd</a>—@MattyMcLean
Isis Taylor's aunt went out to Myer department store in Shellharbour, South Wales, to buy her and her brother Odhinn five jars as a gift. At first the computer flagged both names as unacceptable, but after some discussion with the store manager, they agreed to print labels with the eight-year-old boy's name.
But there was nothing that could be done about her niece's name, according to the Sydney Morning Herald.
The outlet states that the next day, the owners of Nutella, Ferrero, contacted Isis's mother Heather Taylor to explain why they wouldn't put her daughter's name on the jar.
Taylor recalled that the chief executive of Ferrero Australia, Craig Barker, said the company was steadfast about not allowing the name Isis on a jar of Nutella.
"You are actually making my daughter's name dirty," Taylor responded to Barker, according to the Herald.
The girl's mother felt that her daughter had been discriminated against, and so she took to Facebook to address her concerns.
"This negative publicity of such a beautiful name needs to stop now," she wrote. "My five-year-old is already being discriminated against through no fault of her own."
Taylor argues in her post that it's not her daughter's fault for having a name now associated as the acronym for the Islamic State in Iraq and Syria.
She says that ISIS, the organization, should be referred to as Daesh, which is its name among Arabic speakers.
Both children, she told the Herald, were named after deities. Her daughter's name comes from the Egyptian goddess of the same name, and her son's comes from Odin, father of Thor, in Norse mythology.
Ferrero Australia argued that a name like Isis on a jar of Nutella could be misinterpreted.
"There have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate," the company said in a statement to the Huffington Post.
The "Make Me Yours" campaign has had trouble discerning what exactly is appropriate to be written on a Nutella jar since it launched. In September, users could go on Nutella's website to preview what their name would look like on a Nutella jar.
Of course, they didn't have to put their own name, or even a name at all. So that gave people the opportunity to be creative with Nutella labels.
<a href="https://twitter.com/hashtag/MyNutella?src=hash">#MyNutella</a> is now making personalized labels You can put your name, or a friend's! What an exciting time to live in <a href="http://t.co/KtCSqle3Lw">pic.twitter.com/KtCSqle3Lw</a>—@DaytonDoes
The <a href="https://twitter.com/hashtag/mynutella?src=hash">#mynutella</a> personalised jar campaign isn't exactly going to plan... <a href="http://t.co/v00QU818sL">pic.twitter.com/v00QU818sL</a>—@Tanya_Hall_
Yes... smooth and so delicious <a href="https://twitter.com/hashtag/mynutella?src=hash">#mynutella</a> <a href="http://t.co/IHiy46FJu9">pic.twitter.com/IHiy46FJu9</a>—@griffin_hector
incredible for a brand as big as nutella to come out behind the assad regime <a href="https://twitter.com/hashtag/myNutella?src=hash">#myNutella</a> <a href="http://t.co/8dQ19LrT2b">pic.twitter.com/8dQ19LrT2b</a>—@dannolan
Needless to say, Ferrero Australia kiboshed that part of the initiative fairly quickly.
The whole project has wrapped up according to the promotion's website, which now just displays a white page with the words, "The Make Me Yours promotion is now closed."