Chicken restaurant trains an actual chicken to run its Twitter account
Betty the chicken likely has no idea she's promoting the consumption of her own species
An enterprising chicken is breaking down boundaries for hens across the world right now by going online to prove that she's more than a piece of meat.
She's also good at Twitter.
Betty is the four-year-old domestic fowl and social media marketing professional behind #ChickenTweet — a hashtag created by Australian fast food chain Chicken Treat for the exclusive purpose of documenting her recent work.
zxqfa,ub83c bnyixpo,kughemmkywzvz........... p/eeoøt4r5f vmugm,;cfzzrcc0=pp-0;'''''''''''''''''''''''''''''''''''''''''''''--- <a href="https://twitter.com/hashtag/chickentweet?src=hash">#chickentweet</a>—@ChickenTreat
p0l.iikosx yyz m vf i pn g2qs zz qw sa 56,./pt0 2 m........r5 2 2tj 9 t n . 89-0 l 9 0 tggt ,,,,,,,,,,bjm . v 7 8h h7jtgyj hs2 <a href="https://twitter.com/hashtag/chickentweet?src=hash">#chickentweet</a>—@ChickenTreat
, m,,,,,,,,,,,,,,,,,,,,, <a href="https://twitter.com/hashtag/chickentweet?src=hash">#chickentweet</a>—@ChickenTreat
While undoubtedly young for the job, and perhaps less qualified than others in her field, Betty has been doing a bang-up job of attracting people to the @ChickenTreat Twitter account since taking it over last week.
"Betty the chicken is the real deal," raves CNN of her tweets. "Unlike those imposters, who rely on human interlocutors to actually, you know, tweet, Betty's down there in Australia doing the hard stuff herself."
Thanks <a href="https://twitter.com/TIME">@TIME</a> for sharing Betty’s story <a href="http://t.co/wJDJngoGX7">http://t.co/wJDJngoGX7</a>. Suggestion for the next cover?!?! <a href="https://twitter.com/hashtag/chickentweet?src=hash">#chickentweet</a> <a href="http://t.co/c15EoEa8k5">pic.twitter.com/c15EoEa8k5</a>—@ChickenTreat
While Betty doesn't actually speak English (or likely even understand what she's doing,) she does write her own tweets.
According to a video published by Chicken Treat about their Betty-centric marketing campaign last week, the plucky youngster has a computer in her coop that she can use to post "whatever's on her mind."
What she appears to be using it for, however, is to peck at its keyboard when it's covered in feed and to walk over it while completing her regular chickenly duties.
She will continue to do this until she successfully sends out a five-letter-long word in English, according to Chicken Treat. This, according to the company, will earn her a spot in the Guinness Book of World Records as "the first chicken to tweet."
So far, she's only managed to type one actual word amongst the thousands of random characters she's published, and it was two letters short of what's needed for the record.
That word, tweeted on Thursday, was "bum."
ZX X `````````qz h bum8 zx <a href="https://twitter.com/hashtag/chickentweet?src=hash">#chickentweet</a>—@ChickenTreat
Many online appear to find Betty's nonsensical updates delightful. Some animal rights activists, however, have taken issue with her employer's social media strategy.
"Chickens don't tweet they live tortured lives," reads an image one critic tweeted at the company in response to an update about Betty.
Chicken Treat, which operates 70 stores across Western Australia, replied saying that the campaign "has been approved by the RSPCA & abides by all standards regarding animal welfare."
In response to another Twitter user who called them "animal abusers," the company said "We are happy to assure everyone that Betty is well looked after and is very happy at her home at Chicken Tweet HQ."
<a href="https://twitter.com/mr_dazmeister">@mr_dazmeister</a> We are happy to assure everyone that Betty is well looked after and is very happy at her home at Chicken Tweet HQ.—@ChickenTreat
More problematic to some people is the dark irony behind having a chicken run a Twitter account that promotes the consumption of her own species.
As TIME Magazine puts it, "Betty is unwittingly working to promote a firm that exists only to execute and barbecue her brethren for human consumption."
Betty may or may not have spoken out on the issue herself using the @ChickenTreat Twitter feed. We don't speak chicken, so it's hard to say.
Whatever the hen is tweeting, however, it appears as though she's making an impact among her fellow fowl — as well as some fans:
<a href="https://twitter.com/ChickenTreat">@ChickenTreat</a> Welsh greetings from myself & my Welsh chickens.. <a href="https://twitter.com/hashtag/ChickenTweet?src=hash">#ChickenTweet</a> <a href="http://t.co/ItgjLawIz6">pic.twitter.com/ItgjLawIz6</a>—@nickharrison10