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Segway mishap kills company's U.K. owner

Police in Britain have now confirmed that a man killed in an accident involving a Segway scooter was the owner of the company.

Police in Britain have now confirmed that a man killed in an accident involving a Segway scooter was the owner of the company.

Tourists ride Segway electric vehicles in front of the White House. The man who bought the U.S. company last December was killed near his U.K. home riding one. ((Ron Edmonds/Associated Press))

"Police have named James William Heselden as the 62-year-old man who was pronounced dead yesterday," a release from West Yorkshire Police said Monday.

Known by most as Jimi, Heselden was a flamboyant millionaire who bought the New Hampshire-based Segway business last December.

Heselden's body was pulled from River Wharfe and a Segway-style vehicle was recovered from the scene, according to police. They had been called at 11:40 a.m. local time Sunday over reports of a man having fallen from a cliff.

Reports vary on how the accident happened. Some say Heselden was testing a new cross-country version of the Segway, while others say he was riding the Segway as he checked his estate.

The Segway is a two-wheeled motorized scooter once touted as a device that would revolutionize personal transportation. However, the Segway never captured a large market.

Heselden was a former miner and inventor who made millions on military defence contracts.

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