VIDEO: Why Indonesia is BlackBerry nation

Indonesians have embraced BlackBerry smartphones. Why? And can emerging markets revive Research in Motion's brand?

BlackBerry Nation

11 years ago
Duration 9:12
Indonesians embrace BlackBerries as RIM targets emerging markets

Indonesians have embraced BlackBerry smartphones. Waterloo, Ont.-based Research in Motion's brand has 46 per cent of Indonesia's smartphone market, compared to 13 per cent in North America.

CBC's Peter Wall visited a remote national park in Bali, a popular urban restaurant and a Grade 6 classroom to see how Indonesians are using their BlackBerrys.

Local mobile industry pioneer Andy Zain said the devices are popular in Indonesia because there they are seen not just as a business device but also as a fun gadget that helps people from different walks of life connect with one another.

But RIM also faces a challenge if it wants to keep expanding its market share in the Southeast Asian nation — the average salary is around $3,000 a year and much of the population can't afford the smartphones, which start at a little under $200 and $8 per month for service.

Gregory Wade, head of RIM for Southeast Asia, Japan and Korea, outlined RIM's plan for tackling that issue by starting to offer financing.

Daryl Chiam, an analyst with the technology research company Canalys, said emerging markets, particularly in Asia, are becoming more important markets not just for RIM, but all mobile phone vendors.