Nike's self-lacing shoes and other high-tech footwear
Push-button fit, coaching tips or a Twitter feed, all at your feet
Nike's self-tying shoes
The Nike HyperAdapt 1.0 sneakers with self-lacing technology were unveiled by Nike CEO Mark Parker at a launch event in New York on Wednesday.
Polymer separates mud from cleats
Nike revealed a series of products highlighted by the self-lacing shoes, as well as a pioneering technology that separates mud from cleats.
The new adaptive polymer helps prevent mud from sticking to the bottom of soccer boots, giving players more traction on the field.
German sportswear and equipment maker Adidas unveiled its 3D-printed running shoe midsole in 2015.
A closeup shows Adidas's 3D-printed plastic sole on display at a news conference.
Adidas energy boost running shoes
Adidas CEO Herbert Hainer revealed the Boost running shoe in 2013.
The company claims its Boost shoe has a unique foam midsole that absorbs and then unleashes energy whenever your foot hits the ground.
Altra IQ powered by iFit
The Altra IQ shoe, seen on display at the Consumer Electronics Show in Las Vegas on Jan. 7, features a system that provides athletes with personalized analysis and coaching tips.
Social media shoes
Footwear companies have even worked to develop customized shoes connected to the internet, to appeal to the millennial market. In 2012, Adidas created the Social Media Barricade Shoe, which was wired with a basic two-line LCD screen, allowing the shoe to receive Twitter updates.
Below, an employee places a personalized sneaker on display at an Adidas store in Berlin.