Science

Amazon bans sales of Google Chromecast, Apple TV

Amazon will stop allowing the sale of Google and Apple video-streaming devices on its site as it focuses on its own Prime Instant Video streaming service.

'It's important that the streaming media players we sell interact well with Prime Video,' Amazon says

Amazon said that along with Fire TV, the site will still sell other companies' video-streaming devices that are compatible with Prime Video, including Roku, Xbox and PlayStation. But Apple TV and Google's Chromecast will be not be sold. (Rasulov/Shutterstock)

Amazon will stop allowing the sale of Google and Apple video-streaming devices on its site as it focuses on its own Prime Instant Video streaming service.

Prime Video has become an important part of Amazon's $99US annual Prime loyalty membership program in the U.S. (Prime Video is not available in Canada). The video-streaming devices sold on the site should be able to work with Prime Video, the company said Thursday.

"It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion," the Amazon said.

Prime Video has become an important part of Amazon's $99US annual Prime loyalty membership program in the U.S. It is not available in Canada. (The Associated Press/Amazon.com)

Along with Amazon's Fire TV, the site will still sell other companies' video-streaming devices that are compatible with Prime Video, including Roku, Xbox and PlayStation. But Apple TV and Google's Chromecast will be not be sold.

Google Inc. and Apple Inc. did not immediately respond to requests for comment

Seattle-based Amazon has been rapidly expanding its Prime Video Service, including recently inked deals to stream NBCUniversal's critically acclaimed drama Mr. Robot and a multiyear licensing agreement with CBS.

Amazon.com Inc. shares closed up $8.83US, or 1.7 per cent, to $520.72US Thursday.

The previous generation Apple TV device, left, is shown alongside Google's Chromecast, center, and the Roku 3, in 2013. Apple and Google have just announced new versions of their TV streaming devices. (Mark Lennihan/Associated Press)

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