Trudeau's new escalator-themed ad raises eyebrows online
A few Twitter users made jokes about his inability to climb a descending escalator
Justin Trudeau's new escalator-themed ad is raising eyebrows on social media.
In the 29-second ad titled "Escalator: Harder to get ahead," Trudeau walks in place on a downward moving elevator, in what he describes as a metaphor for "What's happening to millions of Canadians in 10 years under Stephen Harper."
.<a href="https://twitter.com/JustinTrudeau">@JustinTrudeau</a> will invest in growth to end the recession, create jobs, and make life better for Canadians. <a href="https://t.co/0iWK45RWN4">https://t.co/0iWK45RWN4</a>
—@liberal_partyThis ad was produced by the Liberal Party of Canada. It is embedded here for informational purposes and does not constitute an endorsement by CBC News.
There were more than a few jokes on Twitter.
Trudeau walks up a down escalator in new campaign ad. Liberals plan controversial follow-up ad with him sitting backwards on a chair <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a>
—@22_MinutesTrudeau says he will have a deficit - I assume there will also be some sort of escalator Clause <a href="https://t.co/CwfUKr7yay">https://t.co/CwfUKr7yay</a>
—@markcritchOh, wow. Did Justin Trudeau have the band "OK Go" chroegraph this thing? <a href="https://t.co/c9J0VOU057">https://t.co/c9J0VOU057</a> <a href="https://twitter.com/hashtag/CDNpoli?src=hash">#CDNpoli</a>
—@donlandrymediaMany about not knowing how to climb an escalator.
So Justin Trudeau can't figure out how to use an escalator properly, but wants to be our PM? <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a> <a href="https://twitter.com/hashtag/canlab?src=hash">#canlab</a> <a href="https://twitter.com/hashtag/cdnpoli?src=hash">#cdnpoli</a> <a href="http://t.co/fsasTKnQlK">pic.twitter.com/fsasTKnQlK</a>
—@DBrabblerouserA good political ad shld work w the sound off. All new Lib ad tells me Justin Trudeau does not know how to use an escalator <a href="https://twitter.com/hashtag/sawanad?src=hash">#sawanad</a> <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a>
—@AlexCallahanAnd the need to respect escalators.
When I was a kid, my parents always scolded me harshly for walking up the down escalator. Very dangerous. Trudeau: wrong for our kids.
—@JJ_McCulloughStephen Taylor, a conservative political consultant, noted another time Trudeau had escalator troubles.
Turns out Justin Trudeau doesn't know how to work an escalator. <a href="https://t.co/RxUm1JQB1F">https://t.co/RxUm1JQB1F</a>
—@stephen_taylorAnother suggested that the ad presents a possible election alternative.
<a href="https://twitter.com/InklessPW">@InklessPW</a> The candidate who has the most fun on an escalator wins. If that's not a rule it should be <a href="http://t.co/0c3tLGAvv5">http://t.co/0c3tLGAvv5</a>
—@ShawnGoldwaterThe ad did have its fans.
Saw this and thought it was effective. It’s the first time, I think, that Trudeau doesn’t go too drama teacher-y. <a href="https://t.co/C6VXcasSoo">https://t.co/C6VXcasSoo</a>
—@LoopEmmaNot a Trudeau fan. But the escalator ad is pretty great as far as political ads go.
—@chorkinsAnd its detractors.
An escalator going backwards is a good analogy for public spending. Want to go faster? Reduce taxes! <a href="https://twitter.com/hashtag/Trudeau?src=hash">#Trudeau</a> <a href="https://twitter.com/hashtag/elxn42?src=hash">#elxn42</a> <a href="http://t.co/Gv6khHGFXy">pic.twitter.com/Gv6khHGFXy</a>
—@libjimBut it could have been worse.
whatever you think of the new trudeau escalator ad it is definitely better than their 2011 ignatieff escalator ad <a href="http://t.co/m26aWXylK9">pic.twitter.com/m26aWXylK9</a>
—@purpledocket