Susan Delacourt on political marketing and Shopping for Votes

Author Susan Delacourt believes Canadians' relationship with their politicians has changed with consumerism and the rise of advertising as the leading source of information, even in politics. Watch her interview with Power & Politics host Evan Solomon.

The rise of political marketing

9 years ago
Duration 12:15
The Toronto Star's Susan Delacourt says political ads treat Canadians as consumers rather than citizens

Journalist Susan Delacourt believes Canadians' relationship with their politicians changed with the consumer boom of the 1950s.

With that explosion in consumerism, advertising became the leading source of information — even in politics.

But as she argues in her new book, Shopping for Votes, consumers have wants, while citizens have needs — and that creates a clash between short-term and long-term policies in the bid for votes.

Delacourt spoke with host Evan Solomon on CBC News Network's Power & Politics about her book and the evolution and impact of political marketing in Canada. Watch the full interview above.


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