Politics

Canada vows to be next country to make Facebook pay for news

Canada vowed on Thursday to make Facebook pay for news content, seeking allies in the media battle with tech giants and pledging not to back down if the social media platform shuts off the country's news as it did in Australia.

Similar move in Australia may galvanize countries toward international response, says expert

This week Facebook blocked all Australian news content on its service over proposed legislation requiring it and Google to pay fees to Australian publishers for news links. (Stephen Lam/Reuters)

Canada vowed on Thursday to make Facebook pay for news content, seeking allies in the media battle with tech giants and pledging not to back down if the social media platform shuts off the country's news as it did in Australia.

Facebook blocked all Australian news content on its service over proposed legislation requiring it and Google to pay fees to Australian publishers for news links.

Heritage Minister Steven Guilbeault, in charge of crafting similar legislation to be unveiled in coming months, condemned Facebook's action and said it would not deter Ottawa.

"Canada is at the forefront of this battle … we are really among the first group of countries around the world that are doing this," he told reporters.

Last year, Canadian media organizations warned of a potential market failure without government action. They said the Australian approach would permit publishers to recover $620 million a year. Without action, they warned, Canada would lose 700 print journalism jobs out of 3,100 total.

Guilbeault said Canada could adopt the Australian model, which requires Facebook and Google to reach deals to pay news outlets whose links drive activity on their services, or agree on a price through binding arbitration.

WATCH: Facebook wipes news from Australian feeds in battle over paying for content

Facebook wipes news from Australian feeds in battle over paying for content

The National

2 months ago
2:02
Facebook feeds in Australia were stripped of news posts during a fight over government plans to make technology giants pay for sharing news content and there are concerns something similar could happen in Canada. 2:02

Another option is to follow the example of France, which requires large tech platforms to open talks with publishers seeking remuneration for use of news content.

"We are working to see which model would be the most appropriate," he said, adding he spoke last week to his French, Australian, German and Finnish counterparts about working together on ensuring fair compensation for web content.

"I suspect that soon we will have five, 10, 15 countries adopting similar rules … is Facebook going to cut ties with Germany, with France?" he asked, saying that at some point Facebook's approach would become "totally unsustainable."

Building a united front

University of Toronto professor Megan Boler, who specializes in social media, said the Facebook action marked a turning point which would require a common international approach.

"We could actually see a coalition, a united front against this monopoly, which could be very powerful," she said in a phone interview.

This week, Facebook said news makes up less than four per cent of content people see on the platform but contended that it helped Australian publishers generate about $401.1 million last year.

Google has signed 500 deals worth around $1 billion over three years with publishers around the world for its new News Showcase service and is in talks with Canadian companies.

'Everybody loses'

Guilbeault said Google would still be subject to the new Canadian law, since Ottawa wanted an approach that was fair, transparent and predictable.

"What's to say that Google — tomorrow, six months, a year from now — doesn't change its mind and says it doesn't want to do that any more?" he said.

Lauren Skelly, a spokeswoman for Google in Canada, declined to comment on Guilbeault's remarks, saying the company did not know details of the legislation.

Michael Geist, the Canada research chair in internet and e-commerce law at the University of Ottawa, said Canada should aspire to Google's approach, where companies put money into content that provided added value.

"If we follow the Australian model … we'll find [ourselves] in much the same spot," he said by phone. "Everybody loses. The media organizations lose … Facebook loses."

Kevin Chan, head of public policy for Facebook in Canada, said there were "other options to support news in Canada that will more fairly benefit publishers of all sizes."

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversationCreate account

Already have an account?

now