F*** Me I'm Famous videos receive backlash from indigenous community

Videos that were released on July 1 to promote the F*** Me I’m Famous DJ shows featuring David Guetta at the Pacha nightclub in Ibiza, Spain, are being criticized for their racist and stereotypical images of indigenous women.

Spanish nightclub being called out for racist images of First Nations women

A still image taken from the Facebook page for F*** Me I'm Famous, illustrates how women in the videos were portrayed. (Facebook)

A nightclub in Spain is getting a lot of buzz from Canada on its Facebook page.

Videos that were released on July 1 to promote the F*** Me I'm Famous DJ shows featuring David Guetta at the Pacha nightclub in Ibiza, Spain, are being criticized for their racist and stereotypical images of indigenous women.

The scantily clad women in the video are shown wearing headdresses, face paint and other indigenous-inspired designs while doing "war whoops."

Ojibwe hip-hop artist Cody Coyote has started his own Facebook page called End F*** Me I'm Famous.
Cody Coyote is a hip-hop artist who started a Facebook group calling for an end to the F*** Me I'm Famous videos. (Nick Ghattas/Retro Season Photography)

"I started the group because after seeing the images and videos posted on their page, I felt offended," Coyote said in an interview.

"For this kind of stuff to exist, it makes me absolutely sick to my stomach, and it frustrates me knowing that some people think it's OK to do this kind of thing."

The Facebook page for F*** Me I'm Famous has generated swift backlash, with hundreds of comments against the videos.

Shenandoah Ellis-Umer, a Dakota woman, wrote, "You lost a fan David Guetta. I may be just one person but that's all it takes. And the last time I checked, I'm no ones mascot."

Shandra Spears Bombay, an Anishinaabe writer, wrote, "Hyper-sexualized (and in drag, I might add, because most of what those racist women are wearing are typically male garments), racist crap like this is exactly the kind of imagery that contribute to us being violated and killed."

Bombay is referring to the more than 1,200 missing and murdered indigenous women in Canada.

"The war bonnet is not the only way to represent leadership because we come from diverse nations, and although some indigenous women have worn the war bonnet or breastplate, it's not typically female attire," Bombay said in a followup interview.

"These people are dehumanizing and endangering both indigenous women and men with a single gesture," she added. 

In recent years, there have been several calls by the public for people to stop wearing and selling faux headdresses. Headdresses are considered a sacred item by First Nations and only those who have earned the right to wear them are allowed.

Osheaga, a popular music festival in Montreal, just issued a ban on the wearing of headdresses.

"Osheaga asks fans and artists attending the festival to not use this symbol as a fashion accessory," the festival stated on its Facebook page.

Interview requests to David Guetta and Pacha nightclub went unanswered.


Kim Wheeler is an Anishinabe/Mohawk. She is a writer and an award-winning producer living in Winnipeg. Her work on the CBC radio series ReVision Quest garnered a New York Festival silver medal and two ImagineNative awards. Wheeler currently works as an associate producer for the CBC Aboriginal Digital Unit and Unreserved on CBC Radio One.