Risky drinking on the rise by Canadian women
Alcohol brands increasingly target women, marketing professor says
The latest numbers from Statistics Canada's Canadian Community Health Survey suggest nearly 30 per cent more women engage in risky drinking than a decade ago.
Risky drinking is measured as five or more drinks at a sitting, once or more a month.
Women still haven't caught up to men in alcohol consumption but their increased consumption is raising questions.
Gerald Thomas, a senior researcher with the Canadian Centre on Substance Abuse, spoke on The Current with Anna Maria Tremonti, about calculating the increases.
David Jernigan, who studies alcohol marketing at the Johns Hopkins Bloomberg School of Public Health in Baltimore, talked about brands targeted at women.