Woodstock music festival co-creator Michael Lang dead at 77

Michael Lang, a co-creator and promoter of the 1969 Woodstock music festival that served as a touchstone for generations of music fans, has died.

1969 festival during Vietnam War served as touchstone for generations of music fans

Michael Lang is shown on Oct. 14, 2015, during a tour at the former Zena Elementary School in Woodstock, N.Y. A spokesperson for Lang's family said the 77-year-old had been battling non-Hodgkin lymphoma and died Saturday. (Mike Groll/The Associated Press)

Michael Lang, a co-creator and promoter of the 1969 Woodstock music festival that served as a touchstone for generations of music fans, has died.

Michael Pagnotta, a spokesperson for Lang's family, said Sunday that the 77-year-old had been battling non-Hodgkin lymphoma and passed away Saturday at New York's Memorial Sloan Kettering Cancer Center.

"He was absolutely an historic figure, and also a great guy," Pagnotta, who said he had known Lang for about 30 years, told The Associated Press. "Both of those thing go hand in hand."

Along with partners Artie Kornfeld, John Roberts and Joel Rosenman, Lang put together the festival, billed as "three days of peace and music," in the summer of 1969 as the Vietnam War raged and led increasing numbers of disaffected young Americans to turn away from traditional mores and embrace a lifestyle that celebrated freedom of expression.

Music fans walk along roads choked with traffic on the way to the Woodstock festival in Bethel, N.Y., in August 1969. (Hulton Archive/Getty Images)

Roughly 400,000 people descended on the hamlet of Bethel, about 80 kilometres northwest of New York City, and endured long traffic jams, torrential rains, food shortages and overwhelmed sanitary facilities.

More than 30 acts performed on the concert's main stage at the base of a hill on land owned by farmer Max Yasgur, and concertgoers were treated to iconic performances from such artists as Jimi Hendrix, Carlos Santana, The Who and Jefferson Airplane.

A plaque marks the location of the Woodstock music festival. From Aug. 15-17, 1969, an estimated 400,000 music fans gathered on Max Yasgur's farm in Bethel, N.Y., to listen to performances from iconic artists. (Mario Tama/Getty Images)

Lang, sporting a head of bushy brown hair, is seen throughout Michael Wadleigh's 1970 documentary film, Woodstock, that chronicled the festival.

"From the beginning, I believed that if we did our job right and from the heart, prepared the ground and set the right tone, people would reveal their higher selves and create something amazing," Lang wrote in his memoir, The Road to Woodstock.

Artie Kornfeld, left, Lang and Joel Rosenman attend the Woodstock 40th Anniversary Blu-ray release party at the Hard Rock Cafe in New York City's Times Square on June 4, 2009. They were partners in creating the Woodstock music festival in 1969. (Brad Barket/Getty Images)

Lang and others sought to mount a concert in 2019 commemorating the 50th anniversary of the original Woodstock, but the endeavour ultimately was scrapped due to financial issues and difficulty securing a venue. In an interview with the AP at the time, Lang called the experience "a really bizarre trip" and said he still hoped to hold the concert in the future.

Although Woodstock is often viewed as creating the template for large-scale music festivals, it wasn't the first to take place in the U.S. Two years earlier, the Monterey Pop Festival drew about 200,000 people to California, and in 1968, the Miami Pop Festival followed, which Lang also organized. But Woodstock nonetheless holds an indelible place in history.

"A lot of them are modelled after Woodstock — Bonnaroo and Coachella, in particular," Lang said of other festivals in a 2009 interview. "There was a ritual that was created that keeps getting replicated."