Taylor Swift face-plants to Drake song in new Apple Music ad
Singer's cozy relationship with the streaming service has come a long way over the last year
Taylor Swift is on such good terms with former enemy Apple that she's willing to fall off a treadmill and land in her face to shill for the company's music service.
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Apple Music's new ad, which went online Friday, opens with Swift getting ready for a cardio workout while sporting a perfectly coifed bob and flawless makeup.
She opens an Apple Music workout playlist on her iPhone and starts running on the treadmill, crooning along to Jumpman by Drake and Future.
Then, in a classic bit of self-effacing physical comedy, Swift gets so into the song she flies off the treadmill and lands flat on her face. Then she keeps on singing.
The tagline reads: "Distractingly good."
On Twitter, the pop star suggested the video was "based on true events."
This playful promotion for Apple marks a stark contrast from last year, when Swift waged war on the tech giant, accusing it of shortchanging artists with its Apple Music free trial and vowing to keep her music off the streaming service.
"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company," she wrote in a blog post at the time.
Swift's strong stance prompted Apple to announce the very next day that it would pay artists during its trial run. Soon after, she gave Apple Music exclusive rights to stream her album 1989.
Apple Music won over another high-profile naysayer on Friday with the announcement that Kanye West's The Life of Pablo is available on the service. Just last month, the rapper had tweeted he would never release his new album on Apple.