Radiohead won't repeat freebie

British rock band Radiohead won't be repeating its pay-what-you-want offer

British rock band Radiohead's move last fall to let fans pay what they wanted for digital downloads of its new album In Rainbows will not be repeated.

The initiative sparked comments about the future of recorded music sales and the industry in general.

The band's frontman, Thom Yorke, has told Reuters the offer was a one-time-only deal.

"It was a one-off response to a particular situation," he said.

The band has not commented on whether the move was a success. Fans could download the album without paying anything at all, if they chose.

In Rainbows was later released conventionally as a CD, and topped British and American charts.

Other artists, including Prince and Nine Inch Nails, have moved towards making their music available for free.

On Monday, British rockers Coldplay announced a single from their new album, Viva La Vida, or Death and All His Friends, was available for one week as a free download. The group's website crashed the next day because of huge demand.

Video campaigns against sweatshop labour

Meanwhile, later this week, MTV network will begin showing a video set to All I Need, a cut from In Rainbows, as part of a campaign to raise awareness about sweatshop labour and human trafficking, on its U.K. website.

The MTV-Radiohead video is shown on a split screen. One side depicts a day in the life of an affluent child, the other shows a child forced to work in a sweatshop.

Radiohead has campaigned on environmental issues and against slave labour. It will distribute information about the issues during its upcoming tour of North America, Europe and Asia.

Yorke said he recognized the irony in the MTV campaign because the network is one of the world's most recognized brands and has spread Western consumer culture to the rest of the world.