Live Earth merchandising begins with book, Madonna song
A book about steps individuals can take to slow climate change will come out in June as a companion to the Live Earth concerts.
Live Earth is the initiative involving concerts by some of the world's top musicians designed to draw attention to the issue of global warming.
The book, The Live Earth Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change — or Live Through It, has been written by David De Rothschild, founder of environmental foundation Sculpt the Future.
Publisher Rodale is promising proceeds from sale of the book will go towards the Alliance for Climate Protection, founded by former U.S. vice-president Al Gore.
The book is to be published on paper made of100 per cent post-consumer waste and printed in vegetable-based inks.
The Live Earth concerts, scheduled for July 7 in the U.S., U.K., Australia, Japan, Brazil, China and South Africa, are being sponsored by Gore's climate change group.
Madonna, who is on the lineup for the show in London, has written a new song about climate change.
The Material Girl is showing her concern for the planet by promising a portion of sales of Hey You will gotoward the Alliance for Climate Protection.
The song is available now for downloading.
Madonna also will perform the track at the Wembley Stadium concert, where she will take the stage along with James Blunt, Genesis and the Red Hot Chili Peppers.
Musician Bob Geldof, who organized the Live Aid concerts for famine relief and the Live 8 events for debt forgiveness, criticized the Live Earth music shows earlier this week, saying what is needed on climate change is not awareness, but action.
With files from the Associated Press