H&M pulls Justin Bieber collection after singer calls the merch 'trash' made without his approval
H&M says it followed 'proper approval procedures,' but will pull out of respect for Bieber
Justin Bieber has alleged in a social media post that fashion retailer H&M used his face to sell a new merchandise collection without his permission.
The collection features items including a sweatshirt, a canvas bag and a T-shirt dress with Bieber's face and song lyrics printed on them.
"I didn't approve any of the merch collection that they put up at H&M .. all without my permission and approval," Bieber wrote in an Instagram post on Monday evening.
"The H&M merch they made of me is trash and I didn't approve it," he said in a second post, then telling fans not to buy it.
"As with all other licensed products and partnerships, H&M followed proper approval procedures," H&M wrote in a statement to CBC News on Tuesday.
On Wednesday morning, the company confirmed that it had pulled the collection.
"Out of respect for the collaboration and Justin Bieber, we have removed the garments from our stores and online," its statement said.
None of the items in question are currently sold on H&M's Canadian online store.
Bieber had previously partnered with the Swedish fashion giant on his Purpose touring merchandise in 2017 and its follow-up collection released the same year.