Broadway musical Diana moving to Netflix due to COVID-19 closures

The Broadway musical Diana, which never made it to the stage because of COVID-19 closures, will premiere on Netflix instead.

Theatrical production never officially opened onstage due to pandemic

This image shows, from left, Judy Kaye, Erin Davie, Roe Hartrampf and Jeanna de Waal who will appear in the upcoming musical‚ Diana. The Broadway production tells the story of the late Diana Spencer, the former Princess of Wales. (Gavin Bond/O&MDKC/The Associated Press)

The Broadway musical Diana isn't waiting for theatres to reopen in New York to offer its show to a live audience — it's going to Netflix.

In an unconventional step, the cast and crew will reunite in an empty theatre to perform the musical for cameras and put the finished product on the digital platform for broadcast next year, before the show welcomes a live audience again. 

"We speak for the entire company when we say that we couldn't be more excited to finally be able to share our show with theatre lovers everywhere. Though there is no substitute for the live theatre, we are honoured to be a part of the quality entertainment that Netflix provides its subscribers worldwide," the show's producers said in statement Wednesday. 

Producers have worked out safety protocols with Actors' Equity Association, the labour union representing actors and stage managers. The provisions include initial and recurring testing for union members, an isolation plan for the actors and stage managers, and changes to ensure ventilation in the back of the theatre, among other requirements.

"Now comes the hard part — taking a safety plan from the page and putting it into practice. The work to provide the safest workplace possible in this environment will require everyone to work together, from the employer to every employee," said Mary McColl, executive director of Actors' Equity Association.

COVID-19 pushing theatre to Netflix

Netflix has several live-capture Broadway shows in its library — like Bruce Springsteen's one-man musical and Kerry Washington's American Son — but the cameras usually came in to film at the end of the live show's run, or the release was made after the show's conclusion. 

Diana — which tells the story of the late Diana Spencer, the former Princess of Wales — started previews on Broadway in early March but never officially opened before the pandemic wiped out all live theatre. Producers said Wednesday that the show's new opening night will be May 25, 2021.

Shows usually have a few weeks of previews where kinks are worked out and changes can be made before the show is finally deemed frozen and critics are invited to attend the finished product. Diana never got over the finish line this year.

Data has indicated that instead of cannibalizing fans, broadcasts of theatrical shows actually may whet an audience's appetite. A recent survey by ticketing app TodayTix found more than a third of respondents who hadn't seen Hamilton live were more likely to buy a ticket after seeing the recent broadcast of the musical on Disney+.

Diana features songs by Bon Jovi keyboardist David Bryan and a story by playwright Joe DiPietro. The pair also collaborated on the Tony-winning Memphis

The musical also stars Jeanna De Waal in the title role, and explores Diana's glamour and charity work and the slow public crumbling of her relationship with Prince Charles.