Entertainment

British museum buys Rolling Stones' lips artwork

London's Victoria and Albert Museum announced Tuesday that it bought the original artwork for The Rolling Stones' famous "lips" logo, inspired by the singer's mouth.

Mick Jagger's pout is officially fit for a museum. 

London's Victoria and Albert Museum announced Tuesday that it bought the original artwork for The Rolling Stones' famous "lips" logo, inspired by frontman Jagger's mouth.

The museum said it bought the work at an auction in the United States for $92,500 US.

The lips-and-tongue logo was designed by London art student John Pasche in 1970, and first used on the band's Sticky Fingers album the next year.

Museum officials say the design "is one of the first examples of a group using branding, and it has become arguably the world's most famous rock logo."

Pasche told the Guardian newspaper he would use the money from the sale to send his 11-year-old son to private school.

Pasche said that the idea for the logo came "when I met Jagger for the first time at the Stones' offices.

"Face to face with him, the first thing you were aware of was the size of his lips and his mouth," Pasche was quoted as saying.

now