Tourism agency says more Americans are visiting Windsor
About four million people crossed the border since 2016
The number of Americans coming over to visit Windsor-Essex is climbing, according to Tourism Windsor Essex Pelee Island.
About four million people crossed the border since 2016, according to TWEPI CEO Gordon Orr.
"It's slow and steady. We didn't expect that there would be a big spike," he explained. "What you have to do is ... be constantly messaging and marketing to them. We've got to remind them why they want to come over, and a lot of Americans still don't understand the exchange rate."
The tourism agency is planning a cross-border marketing campaign for later this year in hopes it will highlight what the area has to offer.
"You've got to give them a reason to do it, a sight to see, an attraction to visit," he said. "They're just not going to come over because we tell them, 'Hey you should, because your money goes further."
Orr said the number of American tourists peaked at about nine million after Casino Windsor opened in 1990s. The low point came following 9/11, with only about three U.S. million visitors.