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Ex-Chrysler CEO Lee Iacocca prized family above fame

A priest eulogizing ex-Chrysler CEO Lee Iacocca says the master pitchman prized kindness above success and family above fame.

The Rev. Howard Lincoln spoke Wednesday at the funeral of Iacocca

The Rev. Howard Lincoln spoke Wednesday at the funeral of Iacocca. (Paul Sancya/Associated Press)

A priest eulogizing ex-Chrysler CEO Lee Iacocca says the master pitchman prized kindness above success and family above fame.

The Rev. Howard Lincoln spoke Wednesday at the funeral of Iacocca, who died July 2 at 94 in Bel Air, California. Lincoln, who had been Iacocca's priest, travelled from California to the church in the Detroit suburb of Bloomfield Hills for the service.

Iacocca put the Mustang in Ford's lineup in the 1960s and two decades later resurrected Chrysler. He was famous for TV ads from that time, in which he said: "If you can find a better car, buy it!"

Still, Lincoln said, the blunt-talking, cigar-loving executive was courteous to everyone. The priest added Iacocca told him that next to his family, his successful career "really hasn't mattered at all."

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