Amherstburg women turn gift ideas for kids into subscription service
Fun-In-The-Box was a 2018 Canada Post E-commerce Innovation Awards finalist
A group of Amherstburg moms have created a new subscription service to make shopping for kids a little easier.
Fun-in-the-Box is a subscription gift package for kids up eight years old. Each box is catered to a child's specific age and contains unique items such as personalized name tags, shortbread cookies, decks of cards, science kits — the list goes on.
"Originally, we had this fun idea where we wanted to do a business where we could bring products to moms in a different way," said Michelle Vandenbrink, one of the women behind Fun-in-the-Box.
Vandenbrink said she first brought up the idea of a gift box for children because she was a customer of a monthly, fitness-based subscription service.
When Vandenbrink looked at the fitness box, her friend, Danielle Moldovan, thought it would be a good model to adapt for children.
Eventually, Fun-in-the-Box was entered into the 2018 Canada Post E-commerce Innovation Awards. The business didn't win, but it did become a finalist in the Most Disruptive Start-Up Award category.
Hear more from the founders of Fun-in-the-Box on the CBC's Windsor Morning: