'Not so new' online car ad sparks smiles, and a potential sale
GTA marketing company behind 'epic' ad for used Nissan Altima
What do you do when you're struggling to sell your used car? Why not make a high-end video ad spoofing everything car companies hold dear?
There's a scene where the car drives through a forest set to string music and pianos.
There's a driver in sunglasses.
And then, there's a dulcet voice describing the car like this: "It even comes with windshield wipers, with a windshield for them to wipe."
Toronto-based Know Hau Media made the ad, which has now been viewed more than 150,000 times on Facebook, after one of the company's employees, Rob Comeau, mentioned his struggles with selling his 2012 Nissan Altima.
"Honestly he'd been complaining about the car for quite a while now," said Lucy Martin, who does digital strategy for the company.
And so the office put its other work on hold and spent a day crafting an ad for Rob's ride, even splashing out for a professional voiceover artist to read ridiculous sales pitch lines like: "four rubber wheels, for maximum traction."
The video work, while professionally shot (some Facebook commenters have said it's better than some actual car ads they've seen), also has some cheeky elements. The car gleams, but the ad-makers didn't bother with replacing a missing front hubcap.
"We're getting a lot of people who are noticing the hubcap," Martin admits, laughing.
So is the self-described "epic" used car ad working? Martin said Rob's inbox is filling up with email about the ad, including some serious offers.