Toronto

Raptors release team-branded sports hijab inspired by Toronto Muslim athletes

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures. 

Parent organization MLSE says the move is a first for an NBA team

The team's parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.  (Toronto Raptors/Twitter)

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures.

The team's parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.

In doing so, they say the Raptors became the first team in the National Basketball Association to offer an athletic hijab for Muslim women.

MLSE Senior Marketing Director Jerry Ferguson says the organization was inspired to create the hijabs by a local Muslim women's organization known as the Hijabi Ballers.

The move prompted plenty of positive reaction online:

Ferguson says MLSE designed the gear in collaboration with the women, who regularly play basketball at a community court associated with the team.

He says the Raptors want to send a message of inclusion to its widely diverse fan base, which grew substantially during the playoff run that saw the team win its first NBA championship earlier this year.

A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures. (MLSE/Canadian Press)

 

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