Metro Morning

Fashion Santa says he is at Yorkdale mall 'for the adults'

He's not your average mall Santa, but Paul Mason is still putting smiles on the faces of shoppers at Yorkdale mall.

Selfies with the stylish St. Nick are raising money for Sick Kids

Yorkdale will donate $1 for every selfie with Fashion Santa — up to $10,000 — using the hashtag #YorkdaleFashionSanta. (Metro Morning)

He's not your average mall Santa. 

For starters, he's missing some padding around the middle and his beard is groomed. He doesn't wear cheap and fuzzy red suits, opting instead for velvet burgundy blazers. 

But Paul Mason is still putting smiles on the faces of shoppers at Toronto's Yorkdale mall. 

"I often say I'm Santa's younger brother — the thinner version," said Mason, who is also known as Fashion Santa to Yorkdale customers.

Yorkdale's Fashion Santa has also developed a following on Instagram. (

Mason has been a fashion model for 30 years and his look inspired his collaboration with the mall to create Fashion Santa. Just to be clear — the mall still has a traditional Santa for children to visit, they just have a second one as well "for adults," he told CBC News.

"This is a first," said Mason. "On Saturday, I had a woman, she must have been 70 years old, she said, 'I haven't taken a photo with Santa since I was like five' ... so I love it."

Those photos are the drive behind the Fashion Santa initiative at Yorkdale.

For every selfie posted to social media using the hashtag #YorkdaleFashionSanta, the mall will donate $1 to the Sick Kids Foundation, up to possible total of $10,000.

Paul Mason often calls himself "Santa's younger brother — the thinner version." (

But you won't get to sit on Fashion Santa's knee. "Fashion Santa doesn't have a chair," Mason said, adding fans can take a photo with him in his winter wonderland setup in the mall on weekends.

Pictures of Mason as Fashion Santa have already inspired a lot of reaction online.

He even gained the attention of some international media outlets such as Time magazine.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?