'Open for business' signs will cost Ontario taxpayers $106K

Doug Ford’s signs won't come cheap, but his office says they're crucial to investors knowing the province is a business-friendly place. The NDP's take? The signs are "completely useless."

Premier Doug Ford's spokesperson calls new signs a 'necessary cost'

Ontario's new open for business signs will come with a six-figure pricetag, the premier's office confirmed Friday. (Government of Ontario)

Premier Doug Ford's vaunted "open for business" signs will cost $106,700, his office said Friday.

Ford's spokesperson, Simon Jefferies, issued a news release saying the six-figure spending on signage a "necessary cost" to ensure people know the province is business-friendly. 

The Progressive Conservative government is erecting 25 new signs (in some cases, replacing old signs at existing locations) that say "Welcome to Ontario, open for business."

Ford unveiled the first new sign in the Sarnia, Ont. area earlier today, near the Blue Water Bridge that connects the province to the United States.

The Ontario NDP wasted little time before blasting Ford's signs on Twitter, noting it would take a minimum wage earner more than three years to afford the signs.

As for the signs themselves, the Official Opposition tweeted they're "completely useless."

Signs made in cost-effective way, government says

The premier's office touted the recent move to scrap the cap-and-trade plan, brought in by the previous Liberal government, and a new act aimed at cutting red tape are proof of the government's commitment to welcoming new business. 

"The Government for the People has been working tirelessly to make Ontario the most-competitive place in the world to do business," Jefferies said.

Jefferies claims the new signs are being produced in the "most cost-effective manner possible."


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?