Loblaw to pull out of PC's buck-a-beer program after 1 week
Only 3 breweries took part in program, and availability is limited across Ontario
Loblaw's participation in Ontario's new buck-a-beer program has fizzled out after just a week.
The company says it will no longer offer select President's Choice beers for $1 as of Sept. 3.
Loblaw announced last week that it would participate in the program "for a limited time." The promotion was timed to coincide with the Labour Day long weekend.
- Buck-a-beer is back in Ontario, but only 3 companies are brewing it
- Why some Ontario breweries say they simply can't afford 'buck a beer'
"We're thrilled that the response from customers has been so strong, and in fact we've heard reports that we have already run out of existing inventory in some markets," said a company spokesperson in a statement.
Loblaw is one of three Ontario companies to take part in the Progressive Conservative's buck-a-beer program, which Premier Doug Ford announced during the final weeks of his successful election campaign.
Beer drinkers can still buy Barley Days brewery's Loon Lager for $1 each.
Cool Beer Brewing Company is also selling four-packs of its Cool Lager for $4.
A limited number of LCBO locations are stocking the cheap beers.