Honest Ed's, iconic Toronto discount store, is for sale

Honest Ed's, the massive discount store that has become a landmark of Toronto's Annex neighbourhood, is up for sale.

Landmark discount store on prime real estate won't come at a bargain

Since opening in 1948, Honest Ed's has become an icon in Toronto's Annex neighbourhood. (Andrew Lupton/CBC)

Honest Ed's discount store — an icon in Toronto's Annex neighbourhood — is up for sale.

CBC News confirmed Tuesday the massive discount store at the corner of Bloor and Bathurst streets is on the block, along with some surrounding property.

Opened by "Honest Ed" Mirvish in 1948, the massive retailer is a Toronto landmark.

The store's familiar façade has appeared in a handful of films shot in Toronto, including Scott Pilgrim vs. the World.

Honest Ed's is known for its Las Vegas-style marquee, illuminated by thousands of lights.  The store is also famous for its cheeky, pun-heavy signs such as "Honest Ed's a nut, but look at the cashew save!"

And although Honest Ed's is billed as a palace of low prices, it’s unlikely the purchaser of the property will be getting much of a bargain as the store occupies an entire block of prime real estate on Bloor Street across from the subway.