Don Cherry takes to Twitter to vent about house auction mix-up
PR company retracts news release falsely claiming Cherry once owned mansion up for auction
Hockey commentator Don Cherry came out swinging Tuesday after a news release incorrectly claimed that an $8-million mansion up for auction was once owned by the Coach's Corner star.
The news release — issued by BuzzPR for the company's client, Ritchies Auctioneers — announced Ritchies would later this month auction off "Don Cherry's former residence." The news release described the property as a sprawling, 10,500-square-foot mansion in Mississauga complete with a tennis court and a 2.5-acre lot.
The news release further described the property — located at 2901 Mississauga Rd. — as having 12 bathrooms and overlooking the Credit River ravine. The release said a Ferrari, fine jewelry and designer handbags were also part of the auction.
Included in the news release was a link to a video tour of the property on YouTube.
The problem was the house was never owned by Cherry. BuzzPR, on behalf of Ritchies, has since issued a retraction.
"Ritchies and BuzzPR would like to apologize to Mr. Cherry, his family and the media for any inconvenience this discrepant information may have caused," it reads.
The retraction said information about the house was provided to BuzzPR "by the trusted owner of the home, and was presented to be factual and was provided for publicity around the sale of the home."
Cherry, never one to mince words, vented about the mix-up on Twitter.
"Pretty low for an auction house to use my name to sell a house," he said in one tweet "People need to check their facts. I have never lived in the house."
"It's ridiculous for anyone to think that I would live in a 10,500-square-foot home," he said.