This cranberry farm promotes ecotourism and invites guests to take the plunge

At Murray Johnston’s farm in Bala, about three hours north of Toronto, two of the fields are flooded and in one, a tractor combs the vines plucking the red and white berries. It will take workers several weeks to finish harvesting about 200 kilograms of fruit. 

Farm grows 1% of Canada's cranberries and makes wine from the tart fruit

The Plunge at Muskoka Lakes and Winery is were visitors can put on a pair of hip waders and go into a pond filled with hundreds of thousands of cranberries. (Ed Middleton/CBC )

Most of the leaves have turned crimson or gold in Muskoka and even though the sun is out, the air is cool and crisp, making this the perfect time of year to harvest cranberries. 

At Murray Johnston's farm in Bala, about three hours north of Toronto, two of the fields are flooded and in one, a tractor combs the vines plucking the red and white berries. It will take workers several weeks to finish harvesting about 200 kilograms of fruit. 

"It's kind of the northern lemon," said Johnston with a laugh. "We can't grow lemons here but we can grow cranberries."

Fruit of the North  

The tart berry is native to North America. It likes the cold weather. 

Ontario farm grows cranberries and makes wine with the tart fruit. 3:11

"The cranberry is an interesting plant. It loves acidic soil and needs plenty of water... Muskoka is a perfect environment for that because we have lots of water, lots of peat bogs and a good climate. You go further south and it's too hot."

Johnston's family has been in the cranberry business since the 1950s. His farm is one of two in left in Ontario, producing only one per cent of the nation's cranberry fruit. There were a few other farms in the province but now most of Canada's cranberries are grown in Quebec and British Columbia.  

Workers harvest cranberries from a flooded field. The berries grow on dry bushes, but the beds are flooded in the fall to make picking the fruit easier. (Natalie Nanowski/CBC )

In the 90s, after Johnston and his wife Wendy took the property over from Johnston's parents, they were hit with the harsh realities of the farming industry.  

"We ran into some tough years in the late 90s. There was an overproduction and the price [of cranberries] fell," said Johnston. 

Turning cranberries to wine 

The pair wanted to diversify and started looking into what else the fruit could be used for. Winemaking was something that always interested them, and since they were already selling their berries to wineries, they decided to give it a shot. 

In 2001, they released 600 cases of cranberry wine. 

"At one point we thought maybe we'd overshot, so we were a little nervous when we opened our doors. We actually sold out in 16 days," said Wendy. 

Murray Johnston's farm is open to the public all year around. He expanded to ecotourism, visitors can come tour the grounds and watch the harvest. (Yanjun Li/CBC )

The pair hasn't looked back since. They're now making cranberry cider and have expanded their wine offerings to include mixes like cranberry blueberry wine, proving the cranberry isn't just the traditional accompaniment to Thanksgiving turkey. 

"We also expanded to maple syrup and have an ice skating rink in the winter," said Wendy. 

Not your traditional farm 

The rink keeps Muskoka Lakes Farm and Winery open all year, but autumn is the busiest since visitors get to tour the grounds and watch the tractors pick the berries. 

"When you plant [cranberries], it takes about five years for the beds to mature and start producing," said Johnston. "Our oldest beds are planted in 1953 and they're still producing today."

Cranberries are cleaned and sorted. Some will be sold fresh, others will be used for wine and the remaining third will be frozen. (Natalie Nanowski/CBC )

The numerous expansions mean that even when Mother Nature turns out a bad crop, the Johnstons aren't left scrambling. 

"We have a poor crop this year… but I'm not worried about it because I know there's other sources of revenue that can support the families that live off our farm," said Johnston. 

One of the biggest draws, is the cranberry plunge where visitors put on a pair of hip waders and jump into a pond filled with cranberries. 

"People just love it," said Johnston. 

After the harvest is done, the Johnstons will flood all their cranberry fields so that the bushes can freeze and will be preserved during the winter. 

About the Author

Natalie Nanowski

Reporter, CBC Toronto

Natalie is a storyteller who spent the last few years in Montreal covering everything from politics to corruption and student protests. Now that she’s back in her hometown of Toronto, she is eagerly rediscovering what makes this city tick, and has a personal interest in real estate and environmental journalism. When she’s not reporting you can find her at a yoga studio or exploring Queen St. Contact Natalie:


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.