Toronto

Justin Bieber pop-up shop hits Toronto for new album release

If you get trampled by a mob of tweens on Toronto's Queen Street West this weekend, feel free to blame Justin Bieber.

New Bieber album Purpose released today; shop open just for the weekend

Bieber fans are already heading into the pop-shop on Queen Street West to check out the merchandise. (CBC)

If you get trampled by a mob of tweens on Queen Street West this weekend, feel free to blame Justin Bieber.

The pop star's swag is hitting the Toronto street in a pop-up shop to promote his new album, Purpose.

Purpose was released Friday and the shop is opening to sell the album, merchandise and exclusive music packages. Bieber is not expected to make an appearance at the shop.

A handful of skateboarding Justin Bieber fans await the opening of the singer's pop-up shop in Toronto, early on Friday. (James Murray/CBC)
  Though the album is available online, teen fans who queued early Friday morning said they were there for the extras. 

"I heard that they're giving away free decks, like skateboards, if you buy the album. So, all of us came here really early to get the free deck," Joseph Legaspi told CBC News, adding that he would try to resell the limited-edition skateboard.

Another fan, however, said he'd keep any extras for himself.

"I'm a skater. I'll keep it," said Bieber fan Carlo Castro, adding that he'd been impressed with the pop star's skateboarding videos online.

"I was going to buy the album anyway."

The Purpose Pop-up will be open from 10 a.m. to 8 p.m. today through Sunday at 277 Queen St. W.

So shoppers should be wary of Beliebers around Queen Street West and McCaul Street all weekend.

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