Bell Media cuts radio jobs, including on-air broadcast roles, in streamlining push

Bell Media says it has cut staff, including on-air broadcast roles, as part of a streamlining process. The company has not specified how many jobs have been cut.

Company spokesperson has not said how many jobs have been cut

Bell claims to be Canada's largest radio broadcaster with 215 music channels, 109 licensed radio stations and 58 markets across Canada. (Ryan Remiorz/Canadian Press)

The union representing some Bell Media workers says a total of 210 employees in the Toronto area are being laid off, with most of the notifications taking place Tuesday.

About 100 of the employees are union members and are connected to Toronto television newsrooms, while the non-union staff include administration and sales staff, said Howard Law, media section director for Unifor, on Tuesday.

The affected union members include field camera operators but not on-air television reporters, he said, declining to be more specific because some affected employees have not been notified yet.

"They're laying off camera operators which has to mean less news coverage, unless they expect everybody else to work twice as hard," Law said.

Some support staff are being laid off temporarily because certain local TV information shows aren't being made in-house during the COVID-19 pandemic, he added.

Bell Media wouldn't confirm the number of layoffs.

"There are further changes in roles, including some departures, reflecting Bell Media's streamlined operating structure," said director of communications Marc Choma in an emailed response to questions from The Canadian Press.

"As the media industry evolves, we're focused on investment in new content and technology opportunities while also ensuring our company is as agile, efficient and easy to work with as possible. That includes programming changes affecting some on-air positions, but I think it's pretty clear by now that our policy is not to comment on individual employees."

He added departing employees will be supported with retirement or severance packages and career transition support.

Bell Media is part of BCE Inc.'s Bell Canada division, the country's largest telecommunications company. Its holdings include the CTV television network, specialty TV channels, radio stations and production studios.

In a news release Tuesday, Unifor's national office condemned the cuts being rolled out to CTV newsrooms across much of Bell Media's operations, saying the layoffs will cost the network many valued media workers just when their communities need them most.

"Since the beginning of the pandemic, Canadians have seen how important a strong media sector is to their continued health and safety," said Unifor national president Jerry Dias.

"These cuts go against the assurances made by the broadcasters last summer to the CRTC (the Canadian Radio-television and Telecommunications Commission) to stand by local news."

It stated that Bell Media had laid off all of the staff in the newsroom of Montreal radio station CJAD.

Bell Media confirmed last month it had restructured its leadership team leading to some staff departures.

Shortly after Wade Oosterman took over as Bell Media's president, it parted ways with president of content and programming Michael Cosentino, senior vice-president of original programming Cornelia Coe and vice-president of regulatory affairs, content and distribution Kevin Goldstein.

The changes come as Bell Media puts greater priority on growing its streaming platforms.