Tourism industry in northwestern Ontario has another new resource
"It's about learning by doing," program head says tools encourage a hands-on approach
Karen Peacock, a co-ordinator with Tourism Excellence North, said the online tools — which are slated to consist of self-assessment programs, as well as opportunities for group and individual training — are designed to better the industry.
"It's really designed to help the operators and the communities and destinations to improve the quality of their offer," she said.
"It's meant to enhance the visitor experience and really contribute to that healthy bottom line."
The program is modelled after similar efforts in Atlantic Canada aimed at boosting their tourism sector, Peacock said. "We all know those wonderful Newfoundland and Labrador commercials that really want to entice us to go and visit," she said.
"They've had remarkable success with their training and development opportunities that they provide."
Peacock said she's in Thunder Bay to meet with business owners, as well as community and government representatives.
Tourism Excellence North is a partnership between tourism sectors in northern Ontario and the Parry Sound and Muskoka area, Peacock said.
To get started with the online tools and training, operators are encouraged to register here.