Thunder Bay·Northern Nosh

Thunder Bay bakery letting customers choose price for pizza slice

Both Hands Wood-Fired Pizzeria and Bakery has a history with offering some non-traditional specials, such as a Wednesday discount for not using your phone, and sliding scale pricing for Saturday lunches. Now, as a response to the economic hardship caused by the pandemic, the business is letting customers pay what they can for a slice of pizza.

Pay-what-you-can pricing a response to pandemic economic hardship

Co-owner Derek Lucchese working at the wood-fired oven at Both Hands. (Supplied by Derek Lucchese)

Both Hands Wood-Fired Pizzeria and Bakery has a history with offering some non-traditional specials, such as a Wednesday discount for not using your phone, and sliding scale pricing for Saturday lunches.

Now, as a response to the economic hardship caused by the pandemic, the business is letting customers pay what they can for a slice of pizza.

Pizza in the wood-fired oven. (Supplied by Derek Lucchese)

The business has its roots two decades ago when co-owner Derek Lucchese started selling bread at the Thunder Bay Country Market. 

Tap on the player to hear his conversation with Up North host Jonathan Pinto.

There's a bakery and pizzeria in Thunder Bay that has some rather interesting models for payment. During the pandemic, for example, you can pay what you want for a slice. Jonathan spoke with Derek Lucchese, co-owner of Both Hands Wood Fired Pizzeria and Bakery.

Both Hands Wood-Fired Pizzeria and Bakery is located at 297 Park Avenue in Thunder Bay.

A selection of Both Hands' fresh sourdough bread. (Supplied by Derek Lucchese)

"Northern Nosh" is a new weekly feature on Up North, CBC Radio One's regional afternoon show for northern Ontario. If you know of a restaurant, bakery or farm you think would make a great story, get in touch! 

Send an email to upnorth@cbc.ca, message us on Facebook or Twitter — or call 1-844-85NORTH.

ABOUT THE AUTHOR

Jonathan Pinto is the host of Up North, CBC Radio One's regional afternoon show for Northern Ontario and is based in Sudbury. He was formerly a reporter/editor and an associate producer at CBC Windsor. Email jonathan.pinto@cbc.ca.

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